Groupon comes to Kenya!

Groupon is a deal-of-the day website that is popular in the US and Canada.
The concept behind it is to empower consumers and retailers within a community.
For example: your local cafe may be willing to give 30% discount on all their drinks if 100 people purchase their product within a given day. At the same time, consumers may be willing to frequent the local cafe if prices were more pocket-friendly.
Groupon is the solution to this problem.
Groupon uses the web to advertise the group coupon offer. Once the minimum number of commitment are met, the coupon goes into effect.
A friend of mine Eston Kimani has brought the idea to Kenya. It is an ingenious idea of empowerment. I have used the service in Atlanta, GA and to be honest am always looking for new offers!
If you are interested check out: http://www.sokopal.com/

So far, Eston has been able to get Cafe des Arts next to the US Embassy to sign up. I hope more offers will be coming up soon.

I wish Eston the best in this new venture and I hope Kenyans will start using the service. I also hope that business will see the benefit of groupon and join sokopal.