Monday, January 12, 2009

Diminishing Marginal Image

Ever gone out for pizza or nyama choma after a long period of not having it? The first piece is absolutely wonderful; it melts in your mouth. If someone asked you how many pieces you are going to eat you would most likely exaggerate. While the first piece tastes great; the next piece is also good, but once you get to the fourth-fifth piece the taste or satisfaction is not as great. The pleasure of that pizza diminishes with the number of pieces you have.

The same thing goes for your CV!
Do not get caught up in repetition. This is one way of killing your opportunity to be called in for an interview.

As previously mentioned, a recruiter will spend 20-25 seconds on your CV. If all the recruiter sees is leader...leader...leader or finance...finance...finance; he/she will put your CV in the junk box. No matter how much finance or marketing you know, repeating it 20 times on your CV will not improve your chance of being called in for an interview.

Remember, the recruiter is trying to get to know you in those few seconds
Maximize your chances by highlighting how well-rounded you are while at the same time enforcing your expertise of the particular job that they are recruiting for.
The law of diminishing marginal returns simply say that the first sight, experience, etc is more effective/satisfying than the fifth or sixth.
Take time to sell yourself to the recruiter by concentrating on the 11 things that I noted in my previous blog.

Do you know what you want to say but you are finding it hard to put it down? Do not hesitate to call me for assistance.

Hoseah Njuguna
empowerkenya@gmail.com
0734-609-741

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